Jul 01
Overview
Teenagers and American Express. Not two words you typically expect to go together. Until now. The new reloadable pre-paid debit card from American Express, called PASS, is available in bright colors, with the potential to upload a photo onto the card, and is targeted at teens and young adults.
But American Express does not call PASS a debit card — and it really isn’t. This card has several advantages over many prepaid debit cards, which we’ll explore later in the article. Instead, the PASS card is more like a hybrid between a prepaid debit card and an American Express charge card.
It’s a brilliant marketing move on the part of Amex — to begin building brand loyalty at a young age. I’d recom
Tags: American Express, Express