You’re probably very nearly as happy that credit card companies are sending you fewer offers as your long-suffering mail carrier is.
In the third quarter of 2009, credit card issuers sent out 391 million pieces of marketing direct mail. That averages out at about 30 million items of junk mail a week, which sounds quite a lot.
But no. In the same quarter of 2008, credit card companies sent out 1.3 billion mailshots. And that works out at a hundred million items a week.
Credit Card Deals Getting Worse…
That reduction is great news if you’re a tree that’s scheduled to be cut down to make paper pulp. But it’s not so good if you want to apply for a credit card.
The direct mail figures come from Mintel, a leading market research company.
And Andrew Davidson, who’s a senior vice president at Mintel Comperemedia, points out that there’s more to this story than just numbers. He says: “Cre
Tags: Card Companies, Credit Card, Credit Card Companies, Offers